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Over time  I have learned that a major difference between someone who is successful at  network marketing and someone who is not  is communication. Communication is a series of steps or process you take someone through  to achieve an outcome.

Today marketing tip could earn you thousands! If you implement this easy network marketing technique, you’ll be amazed at how many prospects will rarely tell you, “I didn’t have time to watch (or read) it.” This technique also works well to prevent business prospects from disappearing and avoiding follow-up calls.

How to Get Prospects To Follow You And Do Want You Want

A lot of network marketing professionals want to know  how to get their prospects to actually watch a DVD, listen to a CD, or review some literature – something that introduces the prospect to your network marketing business. So often, these network marketing business materials get passed out, prospects say they’ll review them, and then you never hear from them again.

One can get better results in your MLM business if you use the right technique before you even give that prospect a DVD, CD, or piece of literature.

This technique is called Getting Your Prospect Into Action. The closing step is part of a six-step Top Producer  formula I  learned and always use whenever I am prospecting for MLM business partners or people who could benefit from my products.

How To Get Your Prospect Into Action – Explosed

The  following steps are a general overview of this top producer formula and I will go into great detail in a future post but for now, I want you to have the big picture. the formula is:


  1. The Approach

  2. The Detection

  3. The offering

  4. Handle any objections/questions

  5. Closing 

  6. Pursue and complete

Closing is not a closing techniques. This discussion is exclusively about closing people into action during the conversation when you first introduce your MLM business or product. It’s not closing someone to buy something or closing someone to sign a distributor agreement. Although these are similar, that is not what I am discussing here.

A  Conversation With The Closing

Lets pretend  that you call a prospect and approach him with a fun hello and several other pleasing gestures. He in turn asks how you’re doing, so there’s a nice exchange between the two of you.Unknown

You ask how his job is going and he says, “Oh, okay I guess.”

You: You don’t sound very enthused about it. Is something not right?

Prospect: Well, I’m just tired of the same old grind. Day-in, day-out. I just really thought I’d be in a different place in my life by now.

You: I know how you feel. Where did you think you would be by now?

Prospect: Well, I certainly didn’t think my 9 to 5  would have me working like a dog just trying to cover bills. I didn’t think I would marry the woman of my dreams only to have us wave goodbye to each other every morning and rarely see her. Just everything is a struggle; you know what I mean?

You: I absolutely get what you mean. Have you thought of doing something else? Do you see this changing anytime soon?

Prospect: Yeah, I’ve thought about it. But man, we’re just so invested in our careers. I feel trapped!

You: Thats me. What you’ve said about not being where you wanted to be, I can relate to that. I think you would benefit from seeing a DVD that is purely educational. If I order this for you, will you watch it?

Prospect: Sure,  what’s it about?

Closing Point No. 1

You: It’s about what we’ve been talking about! It’s about not working like a dog and spending time with the woman of your dreams! I’ll see to it that you get the DVD in the next 24 hours. You watch it and then you and I will talk about it. I want to help you solve this trapped feeling! Deal?

Prospect: Deal!

Closing Point No. 2

ConversationYou: Cool, I’ll overnight this to you. You will get it tomorrow –Thursday. You watch it and let’s talk Friday about 11am – does that work for you?

Prospect: That works – thanks!

Point No. 1 is the Close.

What you’re doing in the close is concluding the conversation. Caution! Don’t jump ahead of yourself and give your prospect ALL of the great details about your network marketing company at this point.  this distracts prospects and creates objections.

POINT No. 2 is the Action.

What you’re doing in the Action is creating agreeable steps to help the prospect get what they’ve stated they need, want or don’t want as it pertains to your network marketing business.

Your friend very clearly stated that he didn’t want to work like a dog. he wants to spend time with the woman of his dreams and he doesn’t like feeling trapped. You smartly gathered this valuable information because you followed the Top Producer Formula and very effectively executed the Detection step.

Closing Like A Magician

You didn’t prematurely blurt out a solution when he first said His job was, “Oh, okay I guess.” You used his exact words in the Offering and Close  steps. It was like magic.

When these steps are executed EXACTLY as I’ve described you will not have or will very rarely have, “I didn’t watch it.” As a result, more prospects will be evaluating your MLM business and if your business is what they’re looking for, you’ve just found yourself a new network marketing business partner.

Next Steps: Want more ideas on closing more people to action? Check out the six-figure builder’s club and set yourself on the path to becoming a top producer  and to more business partners – closed.

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